Walnut Creek Oktoberfest

Walnut Creek Downtown invites you to be a part of our 2025 Oktoberfest! We partner with local beverage providers (breweries, wineries, etc.) to pour at the fall festival to promote your beverages and support our community event. Our brewery partners are placed in our Biergarten area near the main stage. 

 

Brewery Agreement: 
We ask you to agree to a buy one, donate one deal on kegs. On average each brewery will supply 6-10 kegs for the event. Each brewery donates (3-5) kegs and we will purchase up to (3-5) kegs from you. The kegs are to be 15.5 gal each and will be purchased at wholesale value and are not to exceed $200 per keg. If you choose to donate all of the kegs, WCD will feature you as an event sponsor. Please note: all pouring partners are required to participate in both days of the event, we cannot accept applications for only 1 day.

 

Event Details:

Please coordinate providing staff/representatives to pour your product at the event. If additional help is needed, reach out before the event and WCD will assist with providing volunteers. All staff in the booth must be 21+ and will be collecting pre-paid drink tickets from attendees. The event is from 5-10pm on Friday and 12-9pm on Saturday. Pouring partners can setup on Thursday afternoon or Friday morning and all booths must be ready by 4:30pm on Friday. Additional event information will be provided before the event. 

We Provide: 

• 10x10 Booth Space
• (5) 16lb bags of ice each day, additional ice can be purchased on-site
• Plastic Cups or attendee will purchase glass stein
• Your logo on event website and some mentions in event-related marketing (social media, digital, advertising)

You Provide: 

• Pop-Up Tent (and tent weights)
• Event Supplies (tables, chairs, lighting, etc.)
• Pouring Supplies (Jockey Box, CO2)
• Banner
• Marketing materials

Donation Information:

The Community Partnership for Walnut Creek Downtown is a 501(c)(3) non-profit organization. Walnut Creek Oktoberfest is a fundraiser for our organization and all income after expenses goes towards operating and growing our program, along with supporting our downtown businesses through advocacy, marketing, events, and beautification. We appreciate your help supporting our community and our mission through our events. Donations are subject to a tax write off, please check with your accounting for specifics. Tax ID #99-0817264.

Walnut Creek Downtown invites you to be a part of our 2025 Oktoberfest! We partner with local beverage providers (breweries, wineries, etc.) to promote your beverages and support our community event.

 

Winery Agreement: 

We ask you to donate (2) cases of wine and we will purchase up to (6) cases of wine from you. This amount can vary depending on the number of wine varieties provided. The case price should not exceed $120 (white) and $132 (red). If you choose to donate additional cases, WCD will feature you as an event sponsor.

 

Event Details:

Our winery partners are asked to coordinate delivering the wine prior to the event date. Delivery of the wine can be on or before Thursday, September 25th. This partnership is meant to partner with local wineries to feature your products at our events. You will provide the wine prior to the event and WCD will pour the wine at our beverage booths during the event. We encourage you to provide tasting notes and any additional marketing materials that you would like us to use and display at our wine booths. 

 

We Provide: 

• Your logo on event website and some mentions in event-related marketing (social media, digital, advertising)
• Volunteers and staff to pour the wine at our beverage booths

You Provide: 

• Wine
• Marketing materials

Donation Information:

The Community Partnership for Walnut Creek Downtown is a 501(c)(3) non-profit organization. Walnut Creek Oktoberfest is a fundraiser for our organization and all income after expenses goes towards operating and growing our program, along with supporting our downtown businesses through advocacy, marketing, events, and beautification. We appreciate your help supporting our community and our mission through our events. Donations are subject to a tax write off, please check with your accounting for specifics. Tax ID #99-0817264.

Join us as a sponsor for one of Walnut Creek’s most exciting community events! Walnut Creek Oktoberfest brings thousands together for a weekend of beer, food, live entertainment, and family fun. As a sponsor, your business will gain premium visibility, direct community engagement, and the opportunity to be part of a beloved local tradition. With multiple sponsorship levels available, there’s a way for every business to get involved and make an impact. Let’s raise a stein to a great partnership! As a non-profit 501c(3) and 501c(6) organization, we rely on the generous support of our local businesses and community partners to operate our organization and achieve our mission. Sponsoring events through our organization not only enables us to make a lasting impact but also provides your business with valuable visibility, brand recognition, and involvement within our community. We offer customizable sponsorship and partnership opportunities designed to align your goals and preferred level of involvement. We appreciate your consideration, and together, we can make a meaningful different in Walnut Creek Downtown. For additional sponsorship information and to learn more about custom sponsorship packages and activations, please contact donna@walnutcreekdowntown.com.

RAISE A GLASS & SHOWCASE YOUR BRAND! Become a Beverage Booth Sponsor at Walnut Creek Oktoberfest and connect with thousands of festival-goers at one of the most anticipated community celebrations of the year! As a beer or wine booth sponsor, you'll have the opportunity to pour drinks, engage with thousands of attendees, and be front and center to showcase your brand in a fun, high-energy atmosphere. WHY SPONSOR?! ✅ Prime Brand Visibility – Your business will be prominently featured at one of our beverage booths, drawing in thirsty festival-goers. ✅ Direct Customer Engagement – Interact with attendees while pouring beer or wine—no payment handling required! ✅ Turnkey Setup – We provide the beverages, supplies, and booth essentials—you bring the energy and branding! ✅ A Fun Way to Give Back – Support the community while enjoying the Oktoberfest fun! BEVERAGE BOOTH SPONSORS: All beverages and supplies are provided by WCD. Please refer to the attached "Beverage Booth Sponsor Guide" for additional information. Booths are limited, so secure your spot today and let’s Prost to an amazing partnership! SPONSORSHIP INFORMATION: As a non-profit 501c(3) and 501c(6) organization, we rely on the generous support of our local businesses and community partners to operate our organization and achieve our mission. Sponsoring events through our organization not only enables us to make a lasting impact but also provides your business with valuable visibility, brand recognition, and involvement within our community. We offer customizable sponsorship and partnership opportunities designed to align your goals and preferred level of involvement. We appreciate your consideration, and together, we can make a meaningful different in Walnut Creek Downtown. For additional sponsorship information and to learn more about custom sponsorship packages and activations, please contact services@walnutcreekdowntown.com.