Sponsor Opportunities

Deadline: Sep 01, 2025 11:59 pm (GMT-07:00) Pacific Time (US & Canada)

Date: Sep 26, 2025 5:00 pm - Sep 26, 2025 10:00 pm (PDT)

1375 Civic Drive, Walnut Creek, California 94596, United States

About the event

Get ready to raise your stein because Walnut Creek Oktoberfest is back for another epic celebration! Join us on Friday, September 26 (5-10 PM) & Saturday, September 27 (12-9 PM) at Civic Park East for a weekend packed with brews, bratwurst, and Bavarian fun! 🍻 🎉 🎶 Lively Entertainment: From oompah bands to local artists, our stages will be rocking all weekend long! Get ready to sing, dance, and toast to good times. 🍺 Biergarten Bliss: Sip on an incredible selection of authentic German beers and local craft brews while soaking up the festive vibes. Prost! 🌭 Delicious Eats: Indulge in classic German fare like bratwurst, pretzels, schnitzel, and more! Plus, a variety of food vendors will be serving up tasty treats for every palate. 🛍️ Artisan Market: Stroll through a lively marketplace featuring local artisans, crafters, and unique vendors—perfect for picking up one-of-a-kind finds! 🎡 Kinder Karvneval: Bring the little ones for a fun-filled kids area with inflatables, activities, and games! (Wristbands required for entry.) 🚲 Easy Access: We’re just a short walk from Walnut Creek BART, and free valet bike parking is available. Paid event parking is also available on-site. ✨ Admission is FREE, but you can grab your drink tickets, commemorative glassware, and kids zone wristbands at ticket booths at the event. Don't miss out on Walnut Creek’s biggest Bavarian bash of the year! Grab your friends, practice your toasts, and get ready for a weekend full of good cheer, great beer, and even better company! 🍻🎶🎡 (Please Note: Visit the Oktoberfest page on our website to learn more about our vendor applications, sponsorship brochure, volunteer opportunities, and more). For details and updates, visit Walnut Creek Downtown’s website - walnutcreekdowntown.com.

Walnut Creek Downtown

Contact Organizer

Walnut Creek Downtown

Contact Organizer

About the application

Join us as a sponsor for one of Walnut Creek’s most exciting community events! Walnut Creek Oktoberfest brings thousands together for a weekend of beer, food, live entertainment, and family fun. As a sponsor, your business will gain premium visibility, direct community engagement, and the opportunity to be part of a beloved local tradition. With multiple sponsorship levels available, there’s a way for every business to get involved and make an impact. Let’s raise a stein to a great partnership! As a non-profit 501c(3) and 501c(6) organization, we rely on the generous support of our local businesses and community partners to operate our organization and achieve our mission. Sponsoring events through our organization not only enables us to make a lasting impact but also provides your business with valuable visibility, brand recognition, and involvement within our community. We offer customizable sponsorship and partnership opportunities designed to align your goals and preferred level of involvement. We appreciate your consideration, and together, we can make a meaningful different in Walnut Creek Downtown. For additional sponsorship information and to learn more about custom sponsorship packages and activations, please contact donna@walnutcreekdowntown.com.

Prices

Presenting Sponsor	$20,000.00	Non-refundable	- Event Opener: Opportunity to address the crowd at "Tapping of the Keg" ceremony. - Logo Placement: Logo on digital tickets, event signage, logo and website link from the Oktoberfest page - Customized Activation: VIP placement for your customized guest experience. - Tickets: 20 complimentary drink tickets and 20 glasses for the event. - Advertising: Inclusion in all digital and print advertising, as well as lamp post banners, from sponsorship date.
Prost Sponsor	$8,000.00	Non-refundable	- Logo Placement: Logo on select event signage, select digital and print advertising, and live link on event webpage. - Company Ad in E-Blast: Ad placement in one event e-blast (6,200+ opt-in subscribers). - Vendor Space: 10x20 booth space at the event with pop-up tent and table provided by WCD. - Tickets: 8 complimentary drink tickets and 8 glasses for the event.
Chill Zone Sponsor	$10,000.00	Non-refundable	- Presented by dedicated Chill Zone area including special activation. - WCD will provide banner branded with your company logo and Chill Zone. - 10x10 Booth space at the event, located in Chill Zone (does not include pop-up tent or table). - Company Name, Logo, and Link on Oktoberfest webpage. Inclusion in select digital and print advertising. Logo on sponsorship banner at event. - 10 glasses and 10 drink tickets for the event.
Chill Zone Beverage Sponsor	$4,000.00	Non-refundable	- Company Name/Logo on Oktoberfest webpage. Logo on sponsorship banner at event. - Provide product for and operate Chill Zone bar, with opportunity to curate the beverage menu with WCD staff. - Provide your branded banner and swag for use at the Chill Zone bar. - 4 glasses and 4 drink tickets for the event.
Main Stage Sponsor	$10,000.00	Non-refundable	- WCD will provide banner branded with your company logo at main stage. - 10 x 20 Booth Space at the event (does not include pop-up tent or table) with activation space. - Company Name, Logo & Link on Oktoberfest Webpage. Inclusion in select digital and print advertising. Logo on sponsorship banner at event. - 10 glasses and 10 drink tickets for the event.
Civic Stage Sponsor	$1,000.00	Non-refundable	- Logo inclusion on Civic Stage sponsor banner. - Company Name, Logo on Oktoberfest Webpage.
Kinder Karneval Sponsor	$3,000.00	Non-refundable	- Option to place your banner and signage inside the Kinder Platz/Kids Zone Area. - 10 x 10 Booth Space at the entrance Kinder Platz (does not include pop-up tent or table). - Company Name, Logo on Oktoberfest Webpage. Logo on sponsorship banner at event. - 3 glasses and 3 drink tickets for the event
Bavarian Biergarten Tent Sponsor	$2,500.00	Non-refundable	This tent is located near the main stage with authentic Oktoberfest tables and chairs. - Option to place your banner and signage inside the Biergarten Area. - Company Name, Logo on Oktoberfest Webpage. Logo on sponsorship banner at event. - 10 x 10 Booth Space at the event (does not include pop-up tent or table). - 2 glasses and 2 drink tickets for the event.
Creekside Biergarten Tent Sponsor	$2,500.00	Non-refundable	This tent is located near the food zone with authentic Oktoberfest tables and chairs. - Option to place your banner and signage inside the Kinder Platz/Kids Zone Area. - Company Name, Logo on Oktoberfest Webpage. Logo on sponsorship banner at event. - 3 glasses and 3 drink tickets for the event.
Bark Lounge Sponsor	$2,500.00	Non-refundable	- Option to place your banner and signage inside the Bark Lounge Area. - 10 x 20 Booth Space inside the Bark Lounge (does not include pop-up tent or table). - Company Name, Logo on Oktoberfest Webpage. Logo on sponsorship banner at event. - 2 glasses and 2 drink tickets for the event. - Customize an activation in the bark lounge.
Diablo Community Sponsor	$1,500.00	Non-refundable	- Logo inclusion on sponsor banner. - Company name, logo on Oktoberfest webpage. - Charitable sponsorship.
Cash sponsorship	$2,000.00	Non-refundable	- Logo inclusion on sponsor banner.

Questions on the application

Business information

Business name
Legal business name
Contact name
Address
Email
Phone
Website (Optional)
Logo (Optional)

Sponsor Opportunities

Walnut Creek Oktoberfest

Start Application