The City of Alpharetta 2025 Music Match Program wants to book a musician for you! How does it work? 1 - You Complete the Music Match Application 4 weeks prior to your preferred show date(s), up to three (3) different performances, so we have time to book it. 2 -Businesses will be responsible to pay an application fee of $25.00 per show date (+nominal transaction fees), PLUS a free meal to the musicians (up to $20/musician) on the night of the performance Music Match was created to be a partnership between local businesses and the City of Alpharetta to create a vibrant music scene year-round in Alpharetta. This is made possible with a grant from Fulton County Arts & Culture.