The Weslaco Area Chamber of Commerce began the Miss Weslaco Pageant in 1956 and has continued the tradition. The pageant was organized by different production companies over the years, however is now back under the full coordination of the Weslaco Chamber. The pageant now called the Weslaco Royal Pageant is a long-standing initiative and community wide event to support the personal growth and leadership development of our youth. The initiative is widely supported by chamber members and businesses alike. This competition represents not only beauty and grace, but intelligence, leadership and effective communication skills. Participants selected to represent Weslaco Royal titles will be a part of the Weslaco Royal Court and represent the Weslaco Chamber and City of Weslaco at events and programs across the community and Rio Grande Valley!