2022 Restaurant Application & Agreement

If you have a brick and mortar location in Alpharetta or a neighboring city, we invite your restaurant to apply to participate in the 2022 Taste of Alpharetta! The event has become an annual tradition for festival-goers, families and foodies for 30 years. No food truck vendors or food vendors without a brick and mortar facility are accepted to the event.

Restaurants will promote and sell their highlighted specialties by charging up to eight tickets (tickets are $0.50) per sample. This allows you to market your restaurant to more than 50,000 people in one evening!

NEW INITIATIVE for 2022 - We are excited to offer a Zero Waste area to our Restaurants this year.
We will be promoting with additional marketing on social media.
Each restaurant will choose to participate either:
a) Participate as a restaurant booth in Zero Waste area or
b) Participate as a restaurant booth NOT in the Zero Waste area

If you are interested in this area, you will be required to pre-purchase compostable tableware on a separate application, and it will be delivered to your Taste booth on event day!

Additionally, the Event will be joining with a local organization to rescue any leftover restaurant food at the end of the event. More details to follow!

IMPORTANT DATES
Application Deadline.........................................April 8
Notification of Acceptance...............................April 11
Restaurant Payments Due................................April 15*
Zero Waste order due .......................................April 19
Marketing Deadline............................................April 19
(Includes your list of food samples served at the event)
Pre-Event Kick-Off Meeting................................April 20
Taste of Alpharetta.............................................May 12
Return Ticket Box By...........................................May 20
Ticket Reconciliation ..........................................May 31
* Upon acceptance you will receive an email to pay fees through Eventeny online. Payments expected within 7 days of acceptance. If payments are not received by April 15, your application will be canceled.

For any questions regarding this application process, please contact us at TOA@jacobseye.com.

Taste of Alpharetta has become an annual tradition for festival-goers, families and food connoisseurs. Mark your calendars to dine in Downtown Alpharetta at over 65 local restaurants in one fun night. New this year! Restaurants will choose to participate in one of 2 restaurant areas. a) Participate as a booth in the NEW! Zero Waste compostable area or b) Participate as a booth NOT in the Zero Waste area. Sample delicious appetizers, entrees and desserts from the top chefs in town. Enjoy culinary demonstrations, activities for all ages and entertainment to please every palate. Admission is free and food tickets are available for purchase on-site.

GENERAL INFORMATION & AGREEMENT

By reading the information below and submitting this online Restaurant Application & Agreement, you are agreeing to abide by all rules and regulations set forth by the event organizers in the 2022 Taste of Alpharetta and made a part hereof by reference.

1) PRE-EVENT KICK-OFF/MANDATORY Restaurant MEETING will be held on Wednesday, April 20, 2022, from 3 - 4 PM at City Hall. Mark your calendars for this REQUIRED kick-off meeting. Further details in upcoming emails!

2) RESTAURANTS will be notified by email of acceptance by April 11. You will be directed by email to Eventeny site for payment. On-line registration offers credit card payment only. Email TOA@jacobseye.com if payment by check is requested. Restaurants must have a brick and mortar restaurant location within Alpharetta city limits or a neighboring city, to apply. Criteria for acceptance may include, but not limited to the following:
1) Application received and completed by the deadline date;
2) Past compliance with Health Department and fire code regulations;
3) Event involvement such as entertainment at booth, participation in culinary competitions, etc.
4) Attendance at mandatory restaurant meeting at City Hall on April 20;
5) Alpharetta or neighboring city mailing address;
6) Restaurant's hospitality at your booth.

The Event Management reserves the right to accept or decline an applicant.

3) A NON-REFUNDABLE FEE is required to reserve either (1), (2) or (3) 10’ x 10’ booth spaces. Restaurants may reserve up to (3) tent spaces.
For example, for each 10 x 10 booth space reserved, you will receive (1) 10 x 10 open-sided tent, (3) 6 foot tables, (2) chairs.
For (2) 10 x 10 booth spaces, you receive (2) 10 x 10 tents, (6) 6 ft. tables and (4) chairs
For (3) 10 x 10 booth spaces, you receive (3) 10 x 10 tents, (9) 6 ft. tables and (6) chairs.
Event will provide (at no cost) a large tent banner with your restaurant's name and Taste logo to be kept by the event.
If any of the rental items are missing or damaged at end of evening, your restaurant will be billed
Bring tablecloths, menu boards with prices listed, décor items, restaurant signage (for back or side of tent) and visual displays for the booth.
Note: Restaurants may request to bring/use their own tent. If so, please submit a picture of the tent along with your application.

Event staff strongly recommends the following to all restaurants:
If your sales were over $3000 in 2019, please reserve (2) 10 x 10 tents for your booth space. This will help alleviate long lines for your patrons.
If you are new to the event this year, you may choose any tent size to meet your needs.

4) SET-UP BEGINS at 1:00 PM. BE READY TO SERVE by 4:45 PM. When unloading your vehicle, pull up close to the booth to let another car pass. Quickly unload, move the vehicle, and return to set up restaurant booth. All VEHICLES OFF FESTIVAL SITE BY 3:30 PM! Event ends at 10:00 PM. Please do not begin breaking down prior to this time.

5) FOOD SAMPLES and TICKET EXCHANGE: Each food ticket value is $.50. Your food samples may be sold for a minimum of one ticket ($.50) and a maximum of ten tickets ($5). Food may NOT be given away or exchanged for cash. Please price your food in a way that best suits your restaurant.

6) CULINARY COMPETITIONS: There will be 7 (seven) opportunities to showcase your chef’s talents to our panel of Culinary Judges, should you apply.
-Best appetizer
-Best finger food or sandwich
-Best entrée/fine dining
-Best presentation
-Best dessert

7) TICKET COLLECTION BOX: The day of the event, bring a large box to collect your tickets. Fifty percent (50%) will be reimbursed to your restaurant. A completed W-9 Form must be provided to receive the reimbursement. If your ticket box is not received by May 26, 2022, you will not receive reimbursement from the Event.

8) RAIN OR SHINE the Taste of Alpharetta will be held.

9) MENU BOARDS with ticket prices for your booth space are to be supplied by each restaurant (no electrical sign). The festival is expecting 50,000 attendees, so post signs high for visibility. Be creative and showcase your restaurant! We recommend at least an 11" x 17" sized menu on coroplast with grommets to zip tie to your tent.

10) FESTIVAL ATTENDANCE: An average of 50,000 festival-goers attended the 2019 Taste of Alpharetta. Please prepare approximately 3,000-5,000 sample-sized proportions for the 2022 Taste of Alpharetta.

11) BOOTH ASSIGNMENTS and load-in instructions will be completed and emailed prior to the event. Many factors are considered, such as electrical requirements, number of booth spaces needed, type of cuisine served and application deadline. We will try our best to accommodate special requests.

12) VEHICLE PASS: Prior to the event, you will be mailed a vehicle pass to drive onto the festival site for unloading. Only two passes per restaurant. Booth number will be on this pass. Please display on the dashboard for load-in. Vehicles without this pass will not be permitted onto event site. Restaurant staff does not need a pass but should park and walk to the booth.

13) SOFT DRINKS/WATER: Please do NOT sell or give away soft drinks, sports drinks, water or drinks of any kind. Milton High School and Alpharetta High School Band Booster Clubs have exclusive rights to sell these items as a fundraiser.

14) CLEAN-UP: ALL trash, papers or boxes must be placed in a dumpster. Please reference an event map for dumpster location. DO NOT dump grease or hot coals on the ground. If trash is left at your booth, a fee of $100 will be deducted from your ticket sales.

15) ELECTRICITY: To ensure adequate electricity at your booth, we must receive your electrical request by April 15, 2022. This deadline is Georgia Power's requirement to confirm electrical needs. It is your responsibility to bring two 100-ft. extension cords and a low-gauge power strip for EACH outlet requested as they are not located directly behind your booth. An electrician will be on the festival site from 10 am - 11 pm.

16) PUBLIC SAFETY: City of Alpharetta’s Police and Fire Department require that all sidewalks behind your restaurant booth not be blocked. Please do not use the sidewalks for food prep or grilling. We have provided additional space between the booths for this use.

17) FOOD SAFETY GUIDELINES for temporary events established by the Fulton County Health Department will be strictly adhered to. Guidelines can be found by entering the following address in your browser: http://bit.ly/FultonCoHealth.

Hand washing stations at each restaurant booth will be REQUIRED in 2022. Details to follow in application.

18) LIABILITY WAIVER AND RELEASE: Organization or business, assumes all responsibility for, and risks and hazards of, participation in the rental activity planned by organization or business. In considerations of the Event providing permission to use the space requested, the organization or business, hereby releases the City of Alpharetta and JacobsEye Marketing, including all officials, officers, employees, sponsors, organizers, supervisors, volunteers, participants, and all other agents, of any and all claims, demands, rights, and causes of action of whatever kind and nature, arising from and by reason of, and all known and unknown, foreseen and unforeseen, bodily and personal injuries, damage to property, and the consequences thereof, resulting from participation in the rental activity planned in the City of Alpharetta.