2025 Sonic Expo: Dallas - Artist Alley Application

Date & Location:

November 7-9, 2025 

1700 Rodeo Dr, Mesquite, Texas 

Application Timeline:

• Apps close: Wednesday, April 30th, 2025 @ 11:59PM CST
• Acceptance emails sent: Friday, May 9th, 2025
• Table payment due: Thursday, June 6th, 2025 @ 11:59PM CST
• Waitlist artists pulled: June 7th, 2025 and beyond as necessary

Table Information:

• Table fee: $175 USD 
• Included in package: one table, two chairs, two Sonic EXPO Dallas 2025 artist badges
• Table size: 6 ft x 2.5 ft
• Additional helper badges can be purchased at a later date. You are allowed up to an 2 additional badges alongside the 2 provided; in other words: there is a 4 badge limit per table.

Artist Alley Display Rules:

• Artist alley setups MUST be confined to the table provided and the space behind the table.
• Additional tables or structures added to the front or sides such as coat racks, standees or shelves are NOT allowed. 
• Photostands and backdrops are fine so long as they are behind or clamped to the table.
• There is no official height restriction, but your setup MUST be made structurally sound and should be weighted/clamped to the table. Any tables deemed a potential hazard may be asked to change their setup.
• If you are interested in having more space and layout freedom, we recommend applying for the vendor hall.

Table Sharing and Proxy:

• Artists can choose to table as a solo artist, or split the table with one other artist of their choosing when filling out the form.
• No more than two artists may split an AA table.
• If deciding to split with another artist, one person must be chosen as the "primary artist", which is where contact and payment invoice will be paid through if accepted.
• If you apply as a solo artist and decide after acceptance that you'd like to split a table, the secondary artist you onboard MUST have applied to Sonic EXPO Dallas and MUST be of either waitlisted/accepted status, no exceptions. This is done out of fairness and to be sure we can properly screen all artists.
• We do not allow unvetted artists in our hall. If you are caught subletting your table to an artist who was not approved by Sonic EXPO staff, you will be barred from future events.
• Proxying is allowed at Sonic EXPO.

Submission Guidelines:

• Applicants should have art & merchandise examples in their portfolio or shop that are Sonic, SEGA, or Atlus themed. Merch of other IPs is acceptable and can be sold, but we will prioritize onboarding artists who have the SEGA spirit in their art.
• No bootleg, traced, AI generated, or stolen material; this includes using someone else's fanart as well as official media. (Crafts upcycled from official merchandise such as fabric, toys, comics, etc. are allowed.)
• No explicit/NSFW material allowed.

Selection Process:

Applications will be juried. Our jurying process is based on several criteria, which includes:

• The representation of Sonic, SEGA, and Atlus artwork present in your portfolio/shop. This is the MOST important criteria and holds the most weight.
• Categories of merchandise sold; making sure we have a good variety of things for attendees to buy.
• We DO NOT jury based on previous con experience or follower counts. First time tablers welcome!

Payment:

Table payment will be done through Eventeny. Upon acceptance, you will be able to pay via Eventeny's website. Payment is due June 6th; if it is not paid, you forfeit your spot to someone on the waitlist.

Sales Tax:

All artists at Sonic EXPO Dallas must have a Texas Sales Tax ID to sell in the artist's alley. You do not need one at the time of application, but it must be completed in time for Sonic EXPO Dallas should you be accepted. Creating one is easy and can be done so here: https://comptroller.texas.gov/taxes/sales/

Waitlist Info:

 If you are ultimately not selected to have a table, there is an option to sign up for a waitlist in case of any potential dropouts. If space has opened up, you will be reached out by email if you are selected to fill.

Cancellation Policy:

In the event you are accepted but are no longer able to attend Sonic EXPO Dallas, please let the staff know as soon as possible via Eventeny or by email. If you inform staff of cancellation by September 30th, 2025, we can refund your table payment. Unfortunately, we cannot issue any refunds beyond this date.

If you have any further questions regarding this application, feel free to contact us via email at vendors@chaoscreators.com 

Sonic EXPO staff reserve the right to decline any applications for any reason stated here or otherwise.