Heart of Roswell & Elizabeth Way

This application is for a vendor space on Elizabeth Way and in the Heart of Roswell Park for Alive in Roswell 2025. Be aware of what venue you are applying to have a booth space. If you put in an application for the wrong venue, please submit a new application under the correct venue. There will be no moving of vendors from one venue to another for the duration of the festival season. The application form must be completed and submitted for review to become an eligible vendor for Alive in Roswell 2025. A City of Roswell event staff member will contact you if you are approved as a vendor. Applications will be considered based on the date received. Submitting this application does not guarantee acceptance into the festival. If you miss two or more of the seven Alive in Roswell's without letting your event staff member know, you risk not being accepted to the festival in the future and may be asked not to attend for the remainder of the season.

Please read the following information carefully before you submit this vendor application. By submitting this application, you acknowledge that you have thoroughly read and agree to the following regulations. Items forgotten will not be provided by the City of Roswell.  

Process: Applicants please read the following guidelines.

1. All applications are reviewed and approved by the City of Roswell’s Special Events Division.
2. The City of Roswell’s Special Events Division has control over the vendors/participants accepted to the festival and reserves the right to limit booths of similar type.
3. After the application is received and reviewed, you will receive confirmation of your participation through email.
4. Payment for booth space will not be processed until the vendor is accepted. Payment must be received to secure a location. Booth fees are non-refundable.
5. Once payment is received, you will have the opportunity to choose your location from the map (first come first served).
6. Vendor applications received after the application deadline may or may not be reviewed for acceptance to the festival.
7. The City of Roswell is not responsible for the loss or damage of merchandise.
8. All decisions are final. Please understand that we are unable to discuss acceptance or non-acceptance with vendors by telephone or email.
9. Completion of this application does not guarantee acceptance into the festival.

Vendors must provide their own: 

1. One (1) 10X10 Tent with proper weights (no staking), unless otherwise authorized. If additional spaces is needed, please indicate what is needed.
2. Tables that fit within your booth perimeters, and chairs for you and your staff.
3. Electricity is not offered. Please contact City Special Events staff to discuss. Generators must be preapproved by Special Events Division. If approved, generators must be quiet in nature as to not to disturb other vendors, event or attendees. 
4. Vendors should check in with Special Events staff upong arrival beginning at 3 PM on each event date.
5. Set up may begin at 3 PM and take down must be complete by 9:30 PM.
6. Canton St. closes to vehicular traffic at 5:00 PM. If arriving after this closure, you must park off site and walk in all booth materials.
7. Set up in or near this area cannot impede pedestrian traffic on sidewalks or in public right of way.
8. All setup must be complete by 4:45 PM. This includes moving cars outside of the venue area.
9. Although we ask you to break down beginning at 9:00 PM, you will not be able to bring a car in or out of the event before the road reopening.If you need to leave before the event is over, you must park offsite. It is dangerous for us to get cars in or out of the event. We are happy to try to help you work on a plan for an easy breakdown; please discuss with Special Events staff prior to the first event in April.
10. Vendors will be notified by an event staff or Police Officer when it is safe to drive in the event area. Driving in the event area before the road is open is prohibited and vendors will face possible exclusion from all future events. This is a safety precaution that we expect all of our vendors to abide by.
11. Festival is rain or shine. If weather becomes a factor, the event will not be canceled until the day of the event. A Special Events staff member will contact you if there are changes or cancellations.
12. No-show/No-Call vendors will forfeit payment and will not be allowed back to the event after three (3) no-show/no-call occurrences.
13. Playing or projecting music is not allowed. Music for the event is provided by pre-approved talent.
14. There is no alcohol sales/serving as a vendor during this event. All alcohol and beverage sales have been pre-approved by the Special Events Division. Selling or serving alcohol without the necessary City of Roswell Alcoholic Beverage and Catering license is not permitted.
15. There are no food sales or samples permitted during this event. All food sales have been pre-approved by the Special Events Division.
16. Designated booth spaces may not be relocated.
17. Designated areas may not be sublet or shared without preapproval. If a vendor is observed selling product(s) or sharing booth space that were not approved on the vendor application or by event staff, the vendor will be asked to stop immediately and will be considered in violation of the vendor agreement and face possible removal from the event.
18. No refunds or adjustments will be granted.
19. Vendor designated area should be left clean and free of trash upon event closure.
20. All vendors must show respect to the community “our customers” and the event staff. As a vendor you are now the image of Roswell and bad behavior, violence, harassment, rude or disrespectful behavior is grounds for immediate removal from the event, loss of vendor payment and a police escort if deemed necessary.
21. Sponsor/Vendor herby agrees that monies collected shall be used for designated event with any excess funds to be used for any and all other Special Events within the City of Roswell.

1.  Liability Waiver and Release: I, hereby assume all responsibility for, and risks and hazards of, participation in the rental activity planned by my group. In considerations of the City of Roswell providing permission to use the space requested, I, and all members of my rental group, do hereby release the City of Roswell, including all officials, officers, employees, sponsors, organizers, supervisors, volunteers, participants, and all other agents, of any and all claims, demands, rights, and causes of action of whatever kind and nature, arising from and by reason of, and all known and unknown, foreseen and unforeseen, bodily and personal injuries, damage to property, and the consequences thereof, resulting from participation in the rental activity planned in the City of Roswell. By reading this information and submitting this vendor application, you are agreeing to abide by all rules and regulations set forth by the event organizers for Alive in Roswell 2025 and made a part hereof by reference. Any violation of these guidelines will result in forfeiture of the designated area without refund.