Alpharetta Music Match 2025 Application

How Do You Apply?

• Submit application no later than 4 weeks prior to your requested show date
• Chose up to 3 show dates through 2024 Musicians cannot be rescheduled for reasons other than weather, and repeat cancellations will risk future participation in the program
• Please note that submission of applications and date requests are NOT guaranteed. Show dates will be granted based on schedule and budget availability on a rolling basis.
• Outdoor shows from November to February must have adequate heating for performers. Alternative performance times can be approved.
• By applying for this program you are agreeing to the following; Risk Liability Waiver & Release for Music Match Risk Waiver/Release for Communicable Diseases Including COVID-19 

Once Approved, What Happens?

• After the application is approved, the city will supply your application details to our music producer (Mary Jane Potter of Matilda's Music Under the Pines). She will book your musician based on the music style and rate specified by you in the application. 
• Businesses will be responsible for paying an application fee of $25.00 per show date (+nominal transaction fees), PLUS a free meal to the musicians (up to $20/musician) on the night of the performance
• The City will pay the musician 100% of the performance fee.
• Booking fees will be charged after agreed-upon rates and bookings are confirmed. 
• The City of Alpharetta will work with booked musicians for their performance compensation.
• Due to funding and general space provided within businesses, most venues will be limited to soloist performances.
• City will generate marketing materials for each performance based on date(s) and bands chosen. Each show will be placed on the ACVB Cultural Happenings & Live Music Calendar. 
• Instagram postings will be done the week of the performance with each business tagged.
• Businesses are encouraged to promote the show as well. The city can provide graphics for use on Facebook, Instagram, and print collateral upon request.

    Night of Performance, You Take It From Here.

• Your business is the main contact for the musician. Please have someone present who is aware of the production and can follow the City and CDC guidelines.
• Musicians are to only play in the agreed location set up prior between business and City.
• Each musician will only be booked for a 2-hour set.
• Performances to be held ONLY on business property and all City codes and CDC guidelines will apply.
• Business is responsible for all setup and takedown of performance. The City will not supply staging, lighting, or sound equipment.
• Should a business need to cancel or reschedule the event for any reason, the business will be responsible for paying any subsequent rebooking fees.
• Musicians are told to be self-sufficient – plug and play. They will arrive up to an hour before show time to set up.
• The business is encouraged to offer a free meal to the musician (up to $20/musician) on the night of the performance.
• Business will supply 2-3 photos of live performance to City of Alpharetta.

       Any businesses that cannot comply with these guidelines and the City codes will not be able to participate in further Music Match programs.

The City of Alpharetta 2025 Music Match Program wants to book a musician for you! How does it work? 1 - You Complete the Music Match Application 4 weeks prior to your preferred show date(s), up to three (3) different performances, so we have time to book it. 2 -Businesses will be responsible to pay an application fee of $25.00 per show date (+nominal transaction fees), PLUS a free meal to the musicians (up to $20/musician) on the night of the performance Music Match was created to be a partnership between local businesses and the City of Alpharetta to create a vibrant music scene year-round in Alpharetta. This is made possible with a grant from Fulton County Arts & Culture.

ASSUMPTION OF RISK LIABILITY WAIVER AND RELEASE FOR MUSIC MATCH
 I, hereby assume all responsibility for, and risks and hazards of, participation in the Alpharetta Music City Music Match planned by myself or my business. In consideration of the City of Alpharetta providing permission to use the space requested, I, and all members of my group, do hereby release the City of Alpharetta, Fulton County Arts & Culture, Mary Jane Potter, and hosted musicians/bands, including all officials, officers, employees, sponsors, organizers, supervisors, volunteers, participants, and all other agents, of any and all claims, demands, rights, and causes of action of whatever kind and nature, arising from and by reason of, and all known and unknown, foreseen and unforeseen, bodily and personal injuries, damage to property, and the consequences thereof, resulting from participation in the Alpharetta Music City Music Match planned in the City of Alpharetta. ASSUMPTION OF RISK WAIVER/RELEASE FOR COMMUNICABLE DISEASES INCLUDING COVID-19
In consideration of being allowed to participate in City of Alpharetta Recreation, Parks and Cultural Services programs, events, and activities, the undersigned acknowledges, appreciates, and agrees that:Participation includes possible exposure to and illness from infectious diseases including but not limited to MRSA, influenza, and COVID-19 to staff and patrons of participating businesses. While particular rules and personal discipline may reduce this risk, the risk of contracting said illnesses does exist; and,
I KNOWINGLY AND FREELY ASSUME ALL SUCH RISKS, both known and unknown, EVEN IF ARISING FROM THE NEGLIGENCE OF THE RELEASEES or others, and assume full responsibility for my participation and all patrons of my business; and, I willingly agree to comply with the stated and customary terms and conditions for participation as regards protection against infectious diseases. I will follow all CDC and adhere to the State of Georgia’s guidelines for my business.
I, for myself and on behalf of participating business HEREBY RELEASE AND HOLD HARMLESS the City of Alpharetta, their officers, officials, agents, and/or employees, other participants, musicians, sponsoring agencies, sponsors, advertisers, and if applicable, owners and lessors of premises used to conduct the event (“RELEASEES”), WITH RESPECT TO ANY AND ALL ILLNESS, DISABILITY, DEATH, or loss or damage to person or property, WHETHER ARISING FROM THE NEGLIGENCE OF RELEASEES OR OTHERWISE, to the fullest extent permitted by law.
IN WITNESS THEREOF, the person(s) executing this contract represents that they are the business owner or an office or manager of their entity and that they have the lawful authority to make and enter into this contract on behalf of their respective entity, and have read this Release of Liability and assumption of risk agreements, fully understand the terms, understand that I have given up substantial rights by signing it, and sign it freely and voluntarily without any inducement.