Small Business Parade Application

Name: 1st Annual 404 Day! Parade
Start: 2025-04-05T10:00:00-00:00
End: 2025-04-05T12:00:00-00:00
Location: Peachtree Street Northeast

Deadline: Mar 22, 2025 5:00 pm (GMT-04:00) Eastern Time (US & Canada)

1st Annual 404 Day! Parade

Date: Apr 05, 2025 10:00 am - Apr 05, 2025 12:00 pm (EDT)

Atlanta, Georgia

$100.00 - $400.00

About the application

**THIS IS A RAIN OR SHINE EVENT**

This application is for small businesses wishing to participate in the 2025 404 Day Parade.

Definition of a Small Business: A small business is any for-profit business that meets the following criteria:

• Annual gross revenue of less than $1 million for the most recent fiscal year.

• Employs fewer than twenty (20) full-time employees.

If you are interested in sponsoring the 404 Day Parade, please email hello@butteratl.com.

Fees and Charges

Please ensure you complete the correct form, as the $50 application fee is nonrefundable and will not be refunded if you complete the wrong application. If you have questions about which form to complete, please email hello@butteratl.com for assistance.

Definitions

Float: Any motorized vehicle that has a total length of eighteen (18) feet or more as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 100 pedestrian participants. Limited to a maximum of one (1) per parade entry.
Standard Vehicle: Any motorized vehicle that has a total length of less than eighteen (18) feet as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 50 pedestrian participants per vehicle. Limited to a maximum of three (3) per parade entry.
Walking Group: A group of five (5) or more individuals participating on foot under a shared theme, purpose, or organization. Walking groups do not utilize motorized vehicles or floats and must maintain an orderly formation throughout the parade. Walking groups may include community organizations, themed participants in coordinated attire, or performers.
Participant Add-on: An additional 50 participants for your entry. No regular parade entry may have a total of more than 150 total pedestrians.

Insurance Requirements

All drivers must have a valid Driver’s License, and all vehicles must have valid insurance as per Georgia Law.

IMPORTANT: NOTHING MAY BE THROWN BY PARADE PARTICIPANTS, INCLUDING FROM FLOATS, VEHICLES, OR WALKING GROUPS.

About the event

Get ready for the first annual 404 Day Parade on Saturday, April 5, 2025! Hosted by the 404 Collective, this celebration of everything Atlanta will take over Peachtree Street with a blend of culture, community, and fun. Parade route is 1.1 miles from start to finish. Bring the whole family to enjoy a parade showcasing the unique spirit of Atlanta with local participants, creative floats, and more!

ButterATL.com

Contact Organizer

ButterATL.com

Contact Organizer

Prices

Application Fee	$50.00	Non-refundable	This fee covers the administrative costs of processing your application and is required upon submission. Please note that this fee is non-refundable, regardless of whether your application is approved, rejected, or waitlisted.
Small Pedestrian Group	$100.00	Non-refundable	This category is for groups with 50 participants or fewer, including those who walk, use wheelchairs, or other mobility assistance devices.
Large Pedestrian Group	$150.00	Non-refundable	For groups with 51 to 100 participants. If your group exceeds 100 participants, please use the "Participant Add-On" option below. The maximum allowed participants for any organization is 200. This group includes walkers, wheelchair users, and those with other mobility devices.
Standard Vehicle	$250.00	Non-refundable	For standard vehicle entries less than 18 feet long. Each organization is allowed a maximum of three vehicles. This entry includes a small pedestrian group of fewer than 50 participants. If your group exceeds 50 participants, use the "Participant Add-On" option below to add more participants (up to 200 per organization).
Float	$350.00	Non-refundable	For float entries, including vehicles longer than 18 feet (including towed trailers). This entry includes a large pedestrian group of up to 100 participants. If your group exceeds 100 participants, use the "Participant Add-On" option below (up to 200 participants per organization).
Participant Add-On	$50.00	Non-refundable	This option allows you to add 50 participants to an existing group. The maximum number of participants for any group is 200. Exceeding this limit will delay the approval of your application.

Questions on the application

Business information

Business name
Legal business name
Contact name
Address
Email
Phone
Website (Optional)
Logo (Optional)

Additional information

Legal Business Name
Permission for Media Contact
Media Contact Name
Media Contact Phone
Organization Biography
Estimated Group Participants
Amplified Sound
Generator
Driver's Name
Driver - Physical Impairment
Driver - Medical
Terms & Conditions

Small Business Parade Application

1st Annual 404 Day! Parade

Application deadline has passed