Alpharetta Music City - Music Match Application (Covid Relief 2021)

The City of Alpharetta 2021 Music Match Program wants to book a musician for you! How does it work? 1 - You complete the Music Match Application 4 weeks prior to the show date, so we have time book a musician that matches your preference. 2 - You ONLY pay $25 per music booking (+ nominal transaction fees) and provide a free meal of up to $20/musician the night of the show. (Due to COVID-19 circumstances and the impact on your business, we have lowered the cost of the program in 2021 to $25 per music booking) Our hope is this will help support your businesses and our local musicians during these strange times while creating a music scene in Alpharetta on a small, manageable scale. This is made possible with a grant from Fulton County Arts & Culture.

How Do You Apply?

• Submit application no later than 4 weeks prior to your requested show date
• Chose up to 3 show dates through 2021
  • Musicians cannot be rescheduled for reasons other than weather, and repeat cancellations will risk future participation in the program
  • Please note that submission of application and date requests are NOT guaranteed. Show dates will be granted based on schedule and budget availability on a rolling basis.
• Shows should be either Thurs 6-8, Fri - Sat 8-10 or Sunday 1-3 or 5-7. Outdoor shows from November-February must have adequate heating for performers. Alternative performance times can be approved.
•  Businesses will be responsible to pay an application fee of $25.00 per show date (+nominal transaction fees), PLUS a free meal to the musicians (up to $20/musician) on the night of the performance.
  •  Previously the musician's fees were split 50/50 between the City and the business. However, the City will take on more of a financial role for the remainder of 2021 to help offset the financial strain that COVID left on businesses
• By applying for this program you are agreeing to the;
  • Risk Liability Waiver & Release for Music Match
  • Risk Waiver/Release for Communicable Diseases Including COVID-19 

Once Approved, What Happens?

• After the application is approved, the business will be contacted by Mary Jane Potter (of Matilda's at the Porch) to start the booking process. She will work closely with the businesses to select the perfect musician for each venue.
• Applications fees will be charged based on number of booked shows. 
• The City of Alpharetta will work with booked musicians for their performance compensation.
• Due to social distancing restrictions, most venues will be limited to soloist performances.
• City will generate marketing materials for each performance based on dates and bands chosen.
  • Each show will be placed on the ACVB Cultural Happenings & Live Music Calendar. 
  • Facebook postings will be done the week of the performance with each business tagged.
  • Businesses are encouraged to promote the show as well. The city can provide graphics for use on Facebook, Instagram, and print collateral upon request.

Night of Performance, You Take It From Here.

• Your business is the main contact for the musician. Please have someone present who is aware of the production and can follow the City and CDC guidelines.
• Musicians are to only play in the agreed location set up prior between business and music producer.
• Performances to be held ONLY on business property and all City codes and CDC guidelines will apply.
• Business is responsible for all setup and takedown of performance. The City will not supply staging, lighting, or sound equipment.
• Should a business need to cancel or reschedule the event for any reason, the business will be responsible for paying any subsequent rebooking fees
• Musicians are told to be self-sufficient – plug and play. They will arrive up to an hour before show time to set up.
• The business is responsible to offer a free meal to the musician (up to $20/musician) on the night of the performance.
• Business will supply 2-3 photos of live performance to City of Alpharetta.

Any businesses that cannot comply with these guidelines and the City codes will not be able to participate in further Music Match programs. 

ASSUMPTION OF RISK LIABILITY WAIVER AND RELEASE FOR MUSIC MATCH

I, hereby assume all responsibility for, and risks and hazards of, participation in the Alpharetta Music City Music Match planned by myself or my business. In considerations of the City of Alpharetta providing permission to use the space requested, I, and all members of my group, do hereby release the City of Alpharetta, Fulton County Arts & Culture, Mary Jane Potter and hosted musicians/bands, including all officials, officers, employees, sponsors, organizers, supervisors, volunteers, participants, and all other agents, of any and all claims, demands, rights, and causes of action of whatever kind and nature, arising from and by reason of, and all known and unknown, foreseen and unforeseen, bodily and personal injuries, damage to property, and the consequences thereof, resulting from participation in the Alpharetta Music City Music Match planned in the City of Alpharetta.

 

ASSUMPTION OF RISK WAIVER/RELEASE FOR COMMUNICABLE DISEASES INCLUDING COVID-19

In consideration of being allowed to participate in City of Alpharetta Recreation, Parks and Cultural Services programs, events, and activities, the undersigned acknowledges, appreciates, and agrees that:

• • Participation includes possible exposure to and illness from infectious diseases including but not limited to MRSA, influenza, and COVID-19 to staff and patrons of participating businesses. While particular rules and personal discipline may reduce this risk, the risk of contracting said illnesses does exist; and,
  • I KNOWINGLY AND FREELY ASSUME ALL SUCH RISKS, both known and unknown, EVEN IF ARISING FROM THE NEGLIGENCE OF THE RELEASEES or others, and assume full responsibility for my participation and all patrons of my business; and,
  • I willingly agree to comply with the stated and customary terms and conditions for participation as regards protection against infectious diseases. I will follow all CDC and adhere to the State of Georgia’s guidelines for my business.
  • I, for myself and on behalf of participating business HEREBY RELEASE AND HOLD HARMLESS the City of Alpharetta, their officers, officials, agents, and/or employees, other participants, musicians, sponsoring agencies, sponsors, advertisers, and if applicable, owners and lessors of premises used to conduct the event (“RELEASEES”), WITH RESPECT TO ANY AND ALL ILLNESS, DISABILITY, DEATH, or loss or damage to person or property, WHETHER ARISING FROM THE NEGLIGENCE OF RELEASEES OR OTHERWISE, to the fullest extent permitted by law.
    IN WITNESS THEREOF, the person(s) executing this contract represents that they are the business owner, or an office or manager of their entity, and that they have the lawful authority to make and enter into this contract on behalf of their respective entity, and have read this Release of Liability and assumption of risk agreements, fully understand the terms, understand that I have given up substantial rights by signing it, and sign it freely and voluntarily without any inducement.