Alpharetta Music City - Music Match 2025

How Do You Apply?

• Submit application no later than 4 weeks prior to your requested show date.
• Chose up to 3 show dates through 2025 Musicians cannot be rescheduled for reasons other than weather, and repeat cancellations will risk future participation in the program
• Please note that submission of applications and date requests are NOT guaranteed. Show dates will be granted based on schedule and budget availability on a rolling basis.
• Outdoor shows from November to February must have adequate heating for performers. Alternative performance times can be approved.
• By applying for this program you are agreeing to the following; Risk Liability Waiver & Release for Music Match Risk Waiver/Release for Communicable Diseases

Once Approved, What Happens?

• After the application is approved, the city will supply your application details to our music producer (Mary Jane Potter of Matilda's Music Under the Pines). She will book your musician based on the music style and rate specified by you in the application.
• Businesses will be responsible for paying an application fee of $25.00 per show date (+nominal transaction fees), PLUS a free meal to the musicians (up to $20/musician) on the night of the performance
• The City will pay the musician 100% of the performance fee.
• Booking fees will be charged after agreed-upon rates and bookings are confirmed. 
• The City of Alpharetta will work with booked musicians for their performance compensation.
• Due to funding and general space provided within businesses, most venues will be limited to soloist performances.
• City will generate marketing materials for each performance based on date(s) and performers chosen. Each show will be placed on the ACVB Cultural Happenings and Live Music Calendar. 
• Instagram postings will be done the week of the performance with each business tagged.
• Businesses are encouraged to promote the show as well. The City can provide graphics for use on Facebook, Instagram, and print collateral upon request.

Night of Performance, You Take It From Here.

• Your business is the main contact for the musician. Please have someone present who is aware of the production and can follow the City guidelines.
• Musicians are to only play in the agreed location set up prior between business and City.
• Each musician will only be booked for a 2-hour set.
• Performances are to be held ONLY on business property and all City codes will apply.
• Business is responsible for all setup and takedown of performance. The City will not supply staging, lighting, or sound equipment.
• Should a business need to cancel or reschedule the event for any reason, the business will be responsible for paying any subsequent rebooking fees.
• Musicians are told to be self-sufficient – plug and play. They will arrive up to an hour before show time to set up.
• The business is encouraged to offer a free meal to the musician (up to $20/musician) on the night of the performance.
• A business will supply 2-3 photos of live performances to the City of Alpharetta.

Any businesses that cannot comply with these guidelines and the City codes will not be able to participate in further Music Match programs.