The mission of McKinney Día de los Muertos is to celebrate and honor the rich cultural heritage of the Latin American and Hispanic community in McKinney, Texas, and surrounding areas by organizing an inclusive and vibrant festival that educates, entertains, and brings people together. Our mission is rooted in respect, appreciation, and preservation of the traditions associated with Día de los Muertos, while also encouraging dialogue and recognizing the diverse contributions of the Latin American and Hispanic community to our society.