Long regarded as the official kickoff for game day, the Chick-fil-A Peach Bowl Parade presented by Lions Clubs International spreads football festivity throughout Downtown Atlanta. Beginning at the intersection of Peachtree Street & Xernona Clayton Way (aka Baker St.), this free event concludes at FanFest in the Georgia World Congress Center. Come watch the pageantry of floats, classic cars, cheerleaders, mascots, award-winning marching bands and much, much more!