MISSION At Melbourne Main Street, we are committed to fostering dynamic partnerships that drive the evolution of Historic Downtown Melbourne into an unparalleled hub for genuine economic activity. Our mission is to elevate and enrich the economic landscape of Historic Downtown Melbourne by amplifying and showcasing the community’s distinctive positive characteristics. Through collaborative efforts, we strive to create an environment where the unique spirit of our historic downtown thrives, attracting visitors and fostering sustainable economic growth for the benefit of our entire community. VISION At Melbourne Main Street, we envision a thriving and dynamic heart at the center of our community, where the pulse of Downtown Melbourne beats with vitality and prosperity. Our commitment as a local non-profit organization is to lead the charge in revitalizing our beloved city center, creating a destination that inspires connection, innovation, and economic growth. In our vision for Melbourne Main Street, we see a downtown that transcends its historical charm to become a modern and inclusive hub—a place where residents and visitors alike experience the rich tapestry of our community’s heritage while embracing the promise of a vibrant future.