Better Carob is the brainchild of its founder, Cathy Babaian. Having always been obsessed with carob as an alternative to chocolate, Cathy was unhappy with the selections available on the market. So, she created her own clean and affordable carob bar! Palm oil- No Thanks! Refined sugars - No Thanks! That is why Better Carob is made with simple ingredients, no palm oil whatsoever, and no refined sugars either. Better Carob is Organic, Gluten Free, Soy Free, and Vegan- perfect for the health conscious!